Data Visualizations

The summary tab hosts graphic representations of the metrics of your survey. We currently have visualizations that depict responses by ZIP codes, language, & date. If you launch a SMS survey with co:census, the summary tab will also show your survey’s completion rate as well as the amount of complete & incomplete responses, respectively.

For surveys launched on co:census, all of the features in the summary tab will update in real time as people complete your survey.

If you import data, these visualizations will populate once your import is complete. You’ll be notified when your import is complete via email.

Any visualizations that can be downloaded will have an “Export” button or have the following icon:


  1. Login to your co:census account. Upon login, you should see your home dashboard page.
  2. Select the project workspace you’re interested in exploring.
  3. On the Summary tab, scroll down to the heat map.
  4. Click on a section of the heat map. Each section represents a zip code.


  1. After clicking on a zip code section, a card will appear and showcase the total number of responses and its language breakdown.

Our “Insights” tab hosts visualizations of your data that will help you understand what respondents are saying and synthesize the qualitative data you’ve collected, respectively.

Some of the features you’ll find in the visualizations tab include automated topic labeling, sentiment analysis, and a variety of filters that help you visualize your data in different ways.

Trends represent the most mentioned word phrases in your data. Trends are calculated by a RAKE algorithm, that parses through your data to identify recurring words & phrases.
Yes! You can filter your top trends by sentiment, language, zip code, category, and length (one word versus two word trends) in order to have your Insights tab better reflect the intersection of your trends.

Filtering your trends by category leverages our patent-pending NLP text classifier (titled the Dubois) and labels your data into one of the following categories: affect, behavior, condition, or solution.

This filtering mechanism is designed to help you better understand the context of your data.

The defining parameters of each category can be found below and on your project dashboard:

Affect - something that is done to someone

Behavior - something that is done by someone

Condition - something that is done to the environment

Solution - a possible answer to a problem

Yes! In your project workspace’s Insights tab, you can use the search bar to search your data in order to understand sentiment of words or phrases that weren’t considered trends.
Sentiment analysis is a feature that allows our system to automatically detect opinions in survey responses and label them as “Positive,” “Negative,” or “Neutral”.
Currently you can not download visualizations from the “Insights” tab.
The visualizations for your “Insights” tab will start to populate once you have around 50 data points.